Model and Rhode Skin founder Hailey Bieber is facing backlash on TikTok after she was credited for starting a beauty trend that's been popular among women of colour for decades.
The now viral makeup look combines dark lip liner with clear gloss, and has been labelled by Bieber as "brownie glazed lips."
Her "go-to fall look combo" has been re-created by fans on social media, causing frustration for women in the Black and Latina community.
This isn't the first time Bieber has profited off beauty trends that originated from women of colour.
The model is known for bringing the "clean girl" aesthetic to the mainstream, despite the trend being heavily inspired by Black and Latina women.